Geographic & demographic data to target & personalize your direct marketing communications

Melissa Data Marketing solutions offer the geographic and demographic data you need to target and personalize your direct marketing communications; deduping software and APIs, data enhancement services to increase the power of your lists, and a broad selection of targeted lists primed for your particular audience.

Marketing Software
Try our list cleaning, list formatting and personalization products to eliminate duplicate records, organize fields of data, as well as append gender and proper salutations to
your communications. The result will be more efficient direct marketing campaigns
that drive increased response rates. Available as standalone software or APIs.

Products/Services
- MatchUp
- RightFielder
- Personator
- StyleList

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Geocoding
Append latitude and longitude coordinates, census tract and block numbers and
county information to the ZIP + 4^® level of the addresses in your list to target your mailings precisely by location.

Products/Services
- GeoCoder API Suite
- Geocoder for MAILERS+4
- GeoCoder Processing Service

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Data Enhancements
Melissa Data can enhance your database with demographics, lifestyle types, email addresses and phone numbers. We can add hundreds of attributes to your list by matching it to our consumer or business database.

Products/Services
- Postal Enhancements
- Email Append
- Phone Enhancements
- Demographic Enhancements

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Specialty Mailing Lists
Melissa Data specialty mailing lists offer all the selects you could want to fine-tune
and personalize your direct mail campaign for the greatest return on your investment.

Products/Services
- Bankruptcies
- Medical Professionals
- Derogatory Credit
- Absentee Homeowners
- Recent Graduates
- View More

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