Using Pre-canceled Stamps To Increase The Personalization Effect 
First, you have to have an offer that will pull your audience in, and differentiate your email from the rest. 

NCOA Is For Any Class Mailing  
Send your newsletters midweek and midday. There are times when newsletters always get deleted in bulk. Don't send your newsletters at these times.

Incomplete Addresses  
Starting an email newsletter is easy. Maintaining and developing it into a substantial benefit for your audience (your customers) is much more difficult. 

Preventing Mail Order Fraud  
So, you’re email newsletter is ready to go. You have all the insightful content and clever promotions your reader could ever hope for, now all you have to do is deliver it to them.

How To Prevent Mail Order Fraud & Theft  
E-mail is only as powerful as its integration with other media. Most e-mail programs are run as isolated marketing initiatives.

Merge & Purge  
E-mail enables companies to interact with their customers in ways never possible only a few years ago. Here are a couple of quick and easy uses that exceed customer expectations, boost loyalty, and give your organization a high tech image. 

Getting Color On Your Envelope  
Printing a tint onto the face of an envelope costs almost nothing if the tint is a screened percent of one of the colors used for the type on that envelope. 

Avoiding Mailing By Hand  
If you're anything like me, you really hate to do even a small mailing by hand. Doing the presort, hand writing the tray tables and the postage forms are a real chore.